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  1. ‘I’m A Fire Survivor’: LIFEAID Beverage Exec Reflects On Company’s Role In Saving Community From California Fires
    ‘I’m A Fire Survivor’: LIFEAID Beverage Exec Reflects On Company’s Role In Saving Community From California Fires
    Original article as posted in Forbes | Sep. 5, 2020 at 5:26pm EDT Written by Douglas Yu | Cover image courtesy of MEDIANEWS GROUP VIA GETTY IMAGES It has been more than two weeks since Aaron Hinde, the co-founder of LIFEAID Beverage Company, and his family lost their home in Santa Cruz, California, to the wildfires. The experience still haunts them. “There was a mountain of...
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  2. HindeSight #39: Helping Gyms Reopen Successfully
    The FITAID Five: Helping Gyms Reopen Safely & Successfully LIFEAID co-founder Aaron Hinde and daughter Trinity share the top-five steps to help our community safely return to the gym, as doors begin reopening nationwide. We know how important fitness is to our overall well-being, so please stay safe and stay fit out there. We're all in this together. Check out...
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