LIFEAID

  1. LIFEAID Reinstates Support of 2020 CrossFit® Games Under New Leadership & Vision
    LIFEAID Reinstates Support of 2020 CrossFit® Games Under New Leadership & Vision
    Dear Affiliate Owners— As many of you within the fitness community know, during June of this year our brand took a stand against gross missteps by our longtime partner, CrossFit®, and announced the withdrawal of our sponsorship for the 2020 CrossFit Games. Since that time, we have been in active dialogue with the new CrossFit leadership including Eric Roza, to...
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  2. HindeSight #45: Want to Accomplish More in Less Time? + LIFEAID Reinstates CrossFit® Partnership
    9 Positive Podcasts That Will Put A Smile On Your Face Life gets a little heavy sometimes for us all, that's why it's vital to find the joy in your life daily — whether it's by using a gratitude journal, meditating, or listening to podcasts like these. Check out the podcast list here. 'I'm Not A Fire Victim, I'm A Fire Survivor...
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  3. ‘I’m A Fire Survivor’: LIFEAID Beverage Exec Reflects On Company’s Role In Saving Community From California Fires
    ‘I’m A Fire Survivor’: LIFEAID Beverage Exec Reflects On Company’s Role In Saving Community From California Fires
    Original article as posted in Forbes | Sep. 5, 2020 at 5:26pm EDT Written by Douglas Yu | Cover image courtesy of MEDIANEWS GROUP VIA GETTY IMAGES It has been more than two weeks since Aaron Hinde, the co-founder of LIFEAID Beverage Company, and his family lost their home in Santa Cruz, California, to the wildfires. The experience still haunts them. “There was a mountain of...
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  4. Santa Cruz Fire Aid Helps Raise Awareness, Funds and Supplies for Locals Devastated by Wildfires
    Santa Cruz Fire Aid Helps Raise Awareness, Funds and Supplies for Locals Devastated by Wildfires
    LIFEAID has proudly been a Santa Cruz company since 2011, and is completely devastated for our local community as a result of the destruction caused by the ongoing CZU August Lightning Complex wildfires, which have now spread to more than 77,000 acres, with only 13% containment (updated as of Aug. 24). Many of the LIFEAID team's own families and loved ones...
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  5. The 15 Best Snacks for a Long Tattoo Session
    The 15 Best Snacks for a Long Tattoo Session
    Original Content from Online Review Published by Trailer Trash Tattoo Manya — July 30, 2020 | All Rights Reserved Often, creative expressions can take time and tattoos are no different. Therefore, while getting an exquisite tattoo, it is highly likely that you spend 3-8 hours under the needle. It can be a stressful and painful process. Even the best tattoo artists can fail in...
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  6. Struggling to Stay Motivated to Work Out?
    Struggling to Stay Motivated to Work Out?
    If you’re like most of us, it’s hard to stay motivated all the time. Life can easily get in the way, and energy shifts happen to us all. That’s why we’re sharing our TOP TIPS for WORKOUT MOTIVATION to help you get through any slump and crush your fitness goals! Whether it’s a quick 15 minutes or a full hour...
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  7. HindeSight #42: In Search of Excellence
    How Are Gym Owners Handling Life After COVID? Based on a recent survey of 135 gym owners in America, learn how the fitness community is handling forced gym closures and other effects of the ongoing pandemic. Read the full article here. Google Extends Work-From-Home Policy to Summer 2021 One of the world's largest tech companies, Google® braces for a long pandemic...
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  8. Trading Screen Time for Fun Sports & Activities You Can Do at Home
    Trading Screen Time for Fun Sports & Activities You Can Do at Home
    FACT: As boredom increases during quarantine, so does the amount of screen time spent on televisions, phones, video games and computers. The stay-at-home restrictions still have many of us sheltered in place. As a result, device addiction is perhaps more prevalent now than ever, especially in youths, so it's important to have some fun, tech-free activities and sports to help...
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  9. How Are Gym Owners Handling Life After COVID?
    How Are Gym Owners Handling Life After COVID?
    Cover photo By Matt Stone / MediaNews Group / Boston Herald LIFEAID randomly surveyed 135 gym owners in July of  2020, in order to find out how they are handling re-opening, keeping members safe, plans for reinvigorating memberships, stocking their fridges with FITAID, and more... HERE ARE THE RESULTS OF THAT SURVEY: Q: How long has your gym been in...
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  10. How LIFEAID Sales Stayed Healthy Despite CrossFit Controversy & Gym Closures
    How LIFEAID Sales Stayed Healthy Despite CrossFit Controversy & Gym Closures
    Repost of original article on TheDrum.com by Kenneth Hein | 14 July 2020 10:00am Imagine your brand was built in lockstep with CrossFit and then let’s say more than a third of your sales came through gyms. Now imagine gyms were closed and the chief exec of CrossFit became an instant pariah because of offensive George Floyd and coronavirus tweets. That is the...
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