CrossFit

  1. LIFEAID Reinstates Support of 2020 CrossFit® Games Under New Leadership & Vision
    LIFEAID Reinstates Support of 2020 CrossFit® Games Under New Leadership & Vision
    Dear Affiliate Owners— As many of you within the fitness community know, during June of this year our brand took a stand against gross missteps by our longtime partner, CrossFit®, and announced the withdrawal of our sponsorship for the 2020 CrossFit Games. Since that time, we have been in active dialogue with the new CrossFit leadership including Eric Roza, to...
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  2. How LIFEAID Sales Stayed Healthy Despite CrossFit Controversy & Gym Closures
    How LIFEAID Sales Stayed Healthy Despite CrossFit Controversy & Gym Closures
    Repost of original article on TheDrum.com by Kenneth Hein | 14 July 2020 10:00am Imagine your brand was built in lockstep with CrossFit and then let’s say more than a third of your sales came through gyms. Now imagine gyms were closed and the chief exec of CrossFit became an instant pariah because of offensive George Floyd and coronavirus tweets. That is the...
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  3. 5 Equipment-Free Home Workouts to Try Today!
    5 Equipment-Free Home Workouts to Try Today!
    Written by travel blogger Tiffany Ammerman  Is social distancing putting a cramp in your fitness regimen? Are you finding it difficult or frustrating to get a sweat session in without access to your normal workout equipment? With so many of us now finding ourselves doing nearly everything from home, we’re longing for the days when attending a HIIT, yoga, CrossFit...
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  4. FITAID MAKES A SPLASH AT MIAMI'S 2020 WODAPALOOZA
    FITAID MAKES A SPLASH AT MIAMI'S 2020 WODAPALOOZA
    February 20-23, 2020 What a weekend! While athletes crushed WODs in the Miami sunshine & rain, the FITAID booth sampled over 3,000 cans of our LOW-CAL and ZERO SUGAR workout Recovery Blends—FITAID, FITAID ZERO SUGAR, FITAID RX & FITAID RX ZERO SUGAR—as well as the new balancing LIFEAID HEMP Blend. Meet & Greets over the weekend included top athletes & influencers: Kelsey...
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  5. FITAID Proudly Partners with Elite Athlete & Coaching Legend Neal Maddox on Latest Fitness Craze: The Jug Method
    FITAID Proudly Partners with Elite Athlete & Coaching Legend Neal Maddox on Latest Fitness Craze: The Jug Method
    Santa Cruz, CA—Jan. 27, 2020 The Jug Method Recently launched, just in time to help all of us reach our goal of getting in the best shape of our life in 2020, the new Jug Method is already sweeping the nation! Droves of fitness fanatics from all skill levels are flocking to replace expensive home gym equipment with simple water jugs. ...
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  6. BarBend Podcast: Fitness, Change and Sacrifice with Aaron Hinde
    BarBend Podcast: Fitness, Change and Sacrifice with Aaron Hinde
    There are few people in fitness — much less fitness entrepreneurs — who keep it honest and real like Aaron Hinde. He’s an open book, someone who’s just as eager to explain the bad as he is to celebrate the good. The Co-Founder and President of LIFEAID Beverage Company — makers of FITAID — Aaron is a constant presence at the...
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  7. Logan Aldridge: The Fittest One-Armed Man on Earth
    Logan Aldridge: The Fittest One-Armed Man on Earth
    Source: Localish featured on ABC News Adaptive athlete Logan Aldridge didn't let losing an arm keep him from discovering CrossFit and earning the title of Fittest One-Armed Man on Earth. WATCH LOGAN'S INSPIRATIONAL STORY on ABC NEWS: You can follow Logan Aldridge on Instagram at: @aldridgelogan > > > Live well.
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  8. HindeSight #20: Consumer Guide to the Best Fitness Recovery Products in 2019 + A Decade of Fueling the Fittest on Earth
    A Decade of Fueling the Fittest on Earth Learn more about LIFEAID Beverage Co.—tucked away in the back of the old Santa Cruz Wrigley Building—where they create the clean recovery fuel of CrossFitters worldwide. Read the full article and watch the video here. . Consumer Guide: Best Fitness Recovery Products in 2019 Tips and guidelines for finding the right recovery...
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  9. A Decade of Fueling the Fittest on Earth
    A Decade of Fueling the Fittest on Earth
    Morning Chalk Up | Aug. 11, 2019 | By BRITTNEY KLEYN Tucked away in the back of the old Santa Cruz Wrigley’s factory is a warehouse manufacturing the recovery fuel for CrossFitters. Forty thousand free cans of FITAID were handed out at the 2019 CrossFit Games — a far cry from the humble beginnings of LIFEAID Beverage Co ten years ago...
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  10. RECAP of the FINAL DAY of Competition at the 2019 Reebok CrossFit Games (brought to you by FITAID)
    RECAP of the FINAL DAY of Competition at the 2019 Reebok CrossFit Games (brought to you by FITAID)
    Four days of competition are officially in the books for the 2019 Reebok CrossFit Games. The battle has been fought and the Fittest on Earth titles have been claimed. On the women's side, history is made. On the men's side, history is repeated… CLICK HERE TO WATCH FINAL DAY 4 RECAP ON FITAID YOUTUBE TEAMS For the teams, Mayhem Freedom...
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